Our algorithm analyses real customer experiences from trusted review platforms.
We take into account:
Whether they show up in multiple places people leave feedback — not just one.
How long they’ve been around and how many people have shared their experience, giving a sense of track record and reliability.
The general tone and sentiment of those experiences.
And how recently feedback has been posted — because what happened last month can matter more than what happened three years ago.
It’s not just about the number of stars — it’s about understanding the bigger picture.
Our goal? To help you quickly sense whether a provider is well-loved, active, and trusted by real pet parents like you. All of this helps paint a more complete picture of what it’s actually like to be a customer — from sign-up to claim time and everything in between.